Gucci has introduced a gadget for iPhone and iPod touch, which offers exclusive content on Gucci products, news, events,playlists,collections and fashion show as well as a virtual turntable called Gucci Beats where you can make personalized music. In addition, you may enjoy your casual time on Gucci music channel while read a black book containing lots of useful information including recommendation on hotels,bars,night clubs in more than 20 cities around the world and the personal selections from Frida Giannini, who is the creative director of Gucci and the co-creator of the application with Mark Ronson.
As the first application from Gucci, the gadget synthesizes animation, video, music,picture and text in an artistic interface designed in the same way as a Gucci handbag or shoes. Frida managed to embed the unique essence of Gucci into the high-teach world and create a user-friendly application at the same time. Although it doesn抰 feature ground-breaking technologies, it still show the determination of Gucci to alter its conservative image. So it抯 not bad to download and have a try.